2008-2009 Illini PrideClient Illini Pride
Pieces Illini Pride Logo, Handbook, Flyer, Newspaper Advertisement, Blood Drive T-Shirt, Softball T-Shirt, Gymnastics T-Shirt, Seniors T-Shirt
Tools InDesign, Illustrator, Photoshop
Illini Pride Student Athletic Board is the University of Illinois’ largest student organization on campus with over 3,000 members. Illini Pride supports all 19 varsity athletic sports through its student cheering sections.
The 2008-2009 branding of Illini Pride came first from sketches of the nickname “IP” with the crown. It used to create a full logo, but could also be used stand-alone if needed. Exposure for each piece varied, but at minimum, each of the 3,200 members of Illini Pride received a handbook and the 2008 homecoming advertisement was seen by the 40,000 students and faculty on campus.
All photography used are taken by me unless otherwise noted.