2009 Orange KrushClient Orange Krush (Illini Pride Student Athletic Board)
Print Run 1,500 student members, national television converage
Tools Illustrator, Photoshop
Orange Krush is the student cheering section of the University of Illinois’ Men’s Basketball Team. This is one of the first years in a while that a song wasn’t chosen as the theme. Instead, we decided to use the phrase “We Are The Home Court Advantage.” Orange Krush wanted to rebuild the level of intensity found in games during the 2004-2005 Final Four year with an emphasis that the home court advantage is making Illinois’ one of the most challenging basketball arenas to play in for opponents.